A follow-up review request campaign is a powerful strategy for generating positive customer reviews. It works by reaching out to customers post-purchase, encouraging them to share their experience. You can send these requests our via email or SMS (text). This serves two critical functions.

1 - It reinforces a positive customer experience by showing that their opinion matters, often leading to a favorable review. 

2 - It creates a proactive approach to managing customer satisfaction. If a customer had a less than optimal experience, this opens a channel for dialogue, allowing your business to address the issue and turn a potential negative into a positive. 

Thus, such campaigns not only improve your online reputation but also boost customer loyalty, contributing to a healthier, more robust business.